Traffic ≠ Sales or Sustainability

Where's my mail?
CC Éole Wind

Here are your two choices:

You could change everything at once, and completely overhaul your life, business, relationship, financial situation, etc…


You could make small, continuous, incremental changes to slowly get the outcomes you want from your life, business, relationship, financial situation, etc…

Which would you choose? Continue reading Traffic ≠ Sales or Sustainability

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Dear Publishing Industry…

A Book Apart
CC Photo Credit: Jeffrey Zeldman

You’re losing revenue.

I can understand the reluctance of adopting new behaviors, as someone quite schooled in the science of change, there is always fear associated with moving away from the status quo.

I know many people (myself sometimes included) that love the feel of a physical book, the smell of the freshly pressed pages, often brings back fond memories for many.

I urge you to get over your fears of change.

Let me explain…

Continue reading Dear Publishing Industry…

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The 13 Virtues of Benjamin Franklin

Philadelphia - Old City: Second Bank Portrait Gallery - Benjamin Franklin

In the last two or three years, I’ve done a lot of research into long-lasting companies, long-lasting fitness and long-lasting ‘change‘ in general.

Some books that come highly recommended in terms of finding long-term success, that far outweigh (in terms of practicality) that of most so-called, ‘self-help’ books, are books that feature some long-term studies and mostly pattern observations, within long-term successes.

I think specifically useful — though many analysts and statisticians would probably disagree with me — are qualitative observations, which due to their nature are incredibly difficult to quantify but perhaps 2-3 times as important as the more commonly used quantitative observations — things like stats, graphs, figures, etc… Continue reading The 13 Virtues of Benjamin Franklin

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On The Defensive

What are we waiting for?

I’ve always prided myself in athletics on my defensive positioning. I spent a lot of time acquiring a skill in knowing where and when certain things were likely to occur.

This enabled me to anticipate a steal, a turn-over, a loose-ball, and essentially when I would have try to get a step on my opponent.

I played centre defence in soccer for the better part of 15 years, because I would rather take the ball away from someone trying to score than be the person to score.

Defence to me is really about timing.

In fact, my offensive skills as far as I was concerned were secondary to my defence.

I firmly believed the affirmation that ‘defence wins games.’

And to that point, ‘offence gets the girls,’ but that’s another story altogether. Continue reading On The Defensive

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Tracking vs Doing

As I’m building a web app myself and hopefully several more to follow that build off of that system in the realms of the iPhone, iPad, and probably Android, I can’t help but notice the competition in the field of tracking applications.

There are hundreds of them.

There are apps for tracking everything, calorie counters, energy expenditure counters, there are even apps now that claim you can track anything, or everything. The latest pitch I got was literally, “our software will track anything for you.”

This would be fine I suppose for the data centric entrepreneur or individual, but what they almost always fail to address is the need for qualitative data.

Now there are some companies out there that are really qualitative trackers like bloggertumblr, other blogging platforms, idonethis and even Evernote. Continue reading Tracking vs Doing

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